There are a record 4.5 million children living in poverty in the UK today, and without further government action, the Child Poverty Action Group forecasts this will reach 4.7 million by the end of this parliament. 
The long-term repercussions of this widespread poverty on all aspects of our society – on our schools, our NHS, our social security systems – will stunt the British state for a generation. Millions of children will grow up without a real chance to fulfil their potential. Action today is critical for all our tomorrows.
It’s crucial the government gets the child poverty strategy right. This is a landmark opportunity to set a truly transformative agenda for long-term change, but in an increasingly challenging economic climate there is every reason to worry warm words will not translate into tangible progress. Targets will provide much-needed benchmarks to track progress and keep driving action forward.
As the saying goes, we must measure what we treasure. Pledges and goodwill are one thing. Real change is another.
To deliver this change, targets must be accompanied by significant investment. We know that the most cost-effective way to spend this money, according to the Resolution Foundation, would be to increase social security allowances. Ending the two-child limit and benefit cap would alone lift hundreds of thousands of children out of poverty.
The government must show the British people it is taking poverty seriously by accepting accountability for progress. This means clear, ambitious targets which are set against the child poverty strategy at the time of its publication.
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Lord Bird MBE, crossbench peer and Big Issue founder
Joseph Buttle, End Child Poverty Coalition, Chair and Buttle UK, CEO
Paul Cheal, Big Issue Group, CEO
Anna Feuchtwang, National Children’s Bureau, CEO
Alison Garnham, Child Poverty Action Group, CEO
Baroness Lister CBE, FBA, Labour peer, Honorary President of the Child Poverty Action Group and Professor of Social Policy, Loughborough University
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Lynn Perry MBE, Barnardo’s, CEO
Dani Adams, Baby Bank Alliance, Executive Lead
Yasmine Ahmed, Human Rights Watch, UK Director
Craig Anderson, Reuse Network, CEO
Fiona Ashcroft, Alder Hay Children’s Charity, Chief Executive
Paul Atherton FRSA, filmmaker
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Helen Barnard, Trussell, Director of Policy & Research
Sian Berry MP, Green Party
Kirsty Blackman MP, SNP
Claire Burns, Centre for Excellence for Children’s Care & Protection, Director
Lord Cashman, non-affiliated peer and actor
Baroness Chakrabarti CBE, PC, Labour peer
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Heidi Chow, Debt Justice, Chief Executive
Ellie Chowns MP, Green Party
Jen Clark, Amnesty UK, Economic Social & Cultural Rights Lead
Emilia Clarke MBE, actress and co-founder of SameYou
George Clarke, architect, television presenter and Big Issue ambassador
Sara Cowan, Scottish Women’s Budget Group, Director
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Carla Denyer MP, Green Party
Martin Dorchester, includem, Chief Executive
Neil Duncan-Jordan MP, Labour Party
Alex Easton MP, Independent Unionist
Leigh Elliott, Children North East, Chief Executive
Andy Elvin, The Adolescent and Children’s Trust, CEO
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Beth Farhat, North East Child Poverty Commission, Chief Executive
Ben Gilchrist, Caritas Shrewsbury, CEO
Sabine Goodwin, Independent Food Aid Network
Katherine Hill, 4in10 London’s Child Poverty Network, Director
Peter Holbrook CBE, Social Enterprise UK, Group Chief Executive
Kim Johnson MP, Labour Party
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Louise Johns-Shepherd, The Kids Network, Chief Executive
Jenny Knott, The People Equity Fund, Chief Executive
Beth Kume-Holland, Patchwork Hub, CEO
Alan Markey, National Association of Welfare Rights Advisers, Chair
Josephine McCartney, The Childhood Trust, Chief Executive
Rob McDowall, Welfare Scotland, Chair
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John McGowan, Social Workers Union, General Secretary
Jess McQuail, JustFair, Director
Rotimi Merriman-Johnson DipFA, financial educator, influencer and Big Issue ambassador
Iqbal Mohamed MP, Independent
Tom Morrison MP, Liberal Democrats
Lord Mott OBE, Conservative peer
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Patrick O’Dowd, Caritas Salford, Director
Alya Ozmen, Z2K, Director of Policy and Engagement
Chris Packham CBE, broadcaster, author and Big Issue ambassador
Sarah Pugh, Whizz Kidz, Chief Executive
Liam Purcell, Church Action on Poverty, Chief Executive
Adrian Ramsay MP, Green Party
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Joanna Read, Bow FoodBank, Executive Director
Sarah Ronan, Early Education and Childcare Coalition, Chief Executive
Mark Rowland, Mental Health Foundation, Chief Executive
Mark Russell, The Children’s Society, Chief Executive
Sandeep Sachdeva, Safe in India Foundation, Founder & CEO
Peter Stefanovic, Campaign for Social Justice, CEO
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Dr Mary-Ann Stephens, UK Women’s Budget Group, Director
Lorna Tucker, director and Big Issue ambassador
Kwajo Tweneboa, housing campaigner and Big Issue ambassador
Vasim Ul Haq MBE, Thames Reach, Vice Chair of Board of Trustees
Baroness Watkins, crossbench peer and deputy vice president, Plymouth University
Graham Whitham, Resolve Poverty, Chief Executive Officer
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Rose Williams, actor and Big Issue ambassador
Jo Wittams, Equality Trust, Co-Executive Director
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