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Social Justice

Is the cost of living crisis over and will prices in the UK ever come down?

What does the inflation rate mean for you? Will prices come down? Here's what you need to know about whether the cost of living crisis will ever end

Fresh groceries at a shop in London, UK, in February 2023. Photographer: Jose Sarmento Matos/Bloomberg

It feels like the cost of living crisis has lasted an age. Although inflation has fallen to ‘normal levels’, the height of the crisis saw prices rising at rates not seen in decades while wages struggled to keep up. So is the cost of living crisis over, and will prices ever come down?

Inflation increased to 2.3% in the year to October 2024, which was higher than expected and a jump from the 1.7% inflation rate seen in September 2024. It puts it back up above the Bank of England’s target inflation rate of 2%.

It’s much lower than the sky-high inflation rates of more than 10% seen at the height of the cost of living crisis, but lower inflation doesn’t mean prices are falling – in fact, they are still rising, just at a slower rate.

People are still feeling the impact of the cost of living crisis. Families are struggling with debt and many have spent far too long sacrificing essentials with nothing left.

So, what does inflation actually mean for you? We break down everything you need to know about whether the cost of living crisis is ever actually going to come to an end. 

What actually is inflation? And what does it mean for me?

The term “inflation” is the technical way of describing the rate at which prices are rising. But what does it actually mean and how does it impact your life? If you’ve noticed the cost of a bunch of bananas or a pack of loo rolls is still getting more expensive and your household bills are still expensive, that’s because inflation was high for, well, far too long. And prices are still rising.

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The higher the inflation rate, the faster your bills increase. The inflation rate of 2.3% in October 2024 means prices have risen by 2.3% on average in comparison to September 2023. Prices are still increasing and will continue to as long as inflation is in positive figures.

If you want to see just how much more expensive your shopping basket is going to be as a result of inflation, you could use a price comparison website like Trolley. It has a grocery price index with data showing how much all your basic supermarket items have increased in recent months.

Will prices in the UK ever come down?

The simple answer is that UK prices across the board will probably never come down – and almost certainly not by very much – but wages are supposed to keep up with rising prices to make us less likely to feel the pinch.

For prices in the UK to fall, inflation would need to go into negative figures, often called deflation. That is a rarity. The last time this happened was in 2015 when prices fell by a grand total of 0.1% because of a sudden drop in the price of oil.

Before that was in 2009, during the global financial crisis, but economists disagree on the details as only one measure of prices was negative. You have to go back to 1960 to find another example of deflation.

But don’t panic. The cost of living crisis will come to an end. Prices will stabilise and grow more slowly and real wages should catch up, and significant progress has been made.

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When will the cost of living crisis end?

The cost of living crisis is, in theory, over once prices stabilise and wages have risen enough to match. With wage growth above inflation, the cost of living crisis “appears to be coming to an end”.

Annual growth in employees’ average regular earnings, excluding bonuses, was 5.4% between April to June 2024 – which is the most recent period for which figures are available.

Director of the Work Foundation at Lancaster University Ben Harrison has said that “due to the legacy of high inflation and stagnating pay packets over the last 16 years”, average wages are just £20 a week higher in real terms than they were at the start of the global financial crisis in August 2008.

Meanwhile, the Trades Union Congress (TUC) estimates that, had wages grown at trends prior to the 2008 financial crisis, the average worker would be over £14,000 a year better off.

Most people have faced a large drop in living standards. The financial year 2022 to 2023 was the largest year-on-year drop in living standards since ONS records began in the 1950s – and it will take time to recover from that.

Megan Davies from the Stop the Squeeze campaign said: “Lower inflation means nothing to those heading into the winter with cold homes and empty cupboards. We know that the price of essentials like energy, food and rent are still sky high, and that for so many families, the money coming in still isn’t stretching far enough.

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“We need a future-proof cost of living plan that gets to the root of the problem, and this budget is a chance for the government to take decisive action. That means boosting incomes, ensuring essentials are affordable, and fixing our broken tax system by bringing in higher taxes on wealth.”

The Office for Budget Responsibility (OBR) predicts that real household disposable income – and consequently our living standards – will grow by an average of just over 0.5% a year until 2029.



Will energy bills come down? 

Energy bills went up in October 2024, which has driven the inflation rate up. Ofgem’s energy cap means average households will pay an average of £1,717 each year for their electricity and gas from October.

It means that energy bills have risen by an average of £149 a year.

Every three months, the energy regulator reviews and updates the price cap to reflect changes in the cost of energy and inflation. It’s intended to ensure bills are fair.

But it doesn’t mean that your household bills can’t exceed £1,717 – some households will pay more and others less. It all depends on how much energy you use, as well as your circumstances like where you live and the energy efficiency of your property.

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And the cost of energy is expected to go up again in January. Consultancy Cornwall Insight forecasts energy bills to rise to £1,736 a year on average.

“The price cap does not protect those who simply cannot afford the cost of keeping warm,” Adam Scorer, the chief executive of National Energy Action, previously said. “That requires direct government intervention through bill support, social tariffs and energy efficiency.”

The government’s energy rebate scheme, a discount on household energy bills, ended in March 2023. This had been a lifeline to many people, helping them save around £66 each month.

Simon Francis, coordinator of the End Fuel Poverty Coalition, said: “Three years of staggering energy bills have placed an unbearable strain on household finances up and down the country. Household energy debt is at record levels, millions of people are living in cold, damp homes and children are suffering in mouldy conditions.  

“Everybody can see what is happening in Britain’s broken energy system and it is time for politicians to unite to enact the measures needed to end fuel poverty. This includes cross-party consensus on a long-term plan to help all households upgrade their homes and short-term financial support for households most in need.”

Will house prices come down?

House prices are still increasing. Average UK house prices increased by 2.9% in the 12 months to September 2024, according to official figures, up from 2.7% on the previous month.

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House price increase was highest in North East where prices increased by 6.5% in the year to September 2024. London was the only area to see house prices fall, by 0.5%.

The Bank of England previously lowered interest rates to 4.75%, down from 5%, as a result of inflation reaching target levels. This should mean that people with mortgages could see a slight fall in interest rates.

Meanwhile, UK private rents increased by 8.8% in the year to September. This was most acute in London, where rents rose by 10.4%.

Rachelle Earwaker, senior economist at JRF, said: “Rents have been rising at an alarming rate for over a year now. With temperatures dropping across the UK, these figures are a painful reminder that many families are fighting against a storm of rising costs to keep a safe and secure roof over their head. So far the Government has not done enough to protect people from hardship.

“The storm of rising prices isn’t set to subside any time soon. Energy bills will rise again next year as well as the weekly food shop still costing more. Renters will have to make difficult decisions if they’re to avoid getting into arrears with their rent, which too often means making the awful choice of whether they’ll turn off the heating, eat less or cut down on other essentials.”

Read more about house prices here.

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Are prices rising at the same rate for everyone?

Unfortunately not. Prices are rising even faster for poorer households. This is because the costs of essentials like food were soaring at high rates, and low-income families typically spend a greater proportion of their income on these items. 

The Resolution Foundation has found that poorer families are most affected by surging food prices as they spend a far greater share of their family budgets on food (14%, compared to 9% for the highest-income households).

As a result, the effective inflation rate for the poorest tenth of households is around 2% higher than it is for the richest tenth of households.

Benefits are not stretching far enough to help those on the lowest incomes afford the basic essentials – and September’s rate of inflation meant that prices will only rise by 1.7%.

The Joseph Rowntree Foundation estimates that universal credit falls short by around £120 every month of the money people need to afford the essentials.

Alongside Trussell and the Big Issue, the charity has consistently called for an ‘essentials guarantee’ to be implemented in universal credit – so that benefit claimants can afford the basics they need to survive at the least.

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The world’s five richest men have £688 billion of wealth between them. That’s boomed by £367bn in the last five years.

Meanwhile, the wealth of the poorest 60% – encompassing nearly five billion people – has fallen. What does this all mean exactly? The rich are getting richer, and the poor are getting poorer. 

Do you have a story to tell or opinions to share about this? We want to hear from you. Get in touch and tell us more.

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